Why did you start Access Dallas?
When I did New Year’s Eve Purgatory two years ago, we had a big turnout. I had like 3,500 people. They just came. We couldn’t even let everyone in, it was so crazy... I sat down with the club-owner and said hey, I don’t want to just do another party. I want to bring talent out here. I want to bring people you see on MTV and VH1 and all the movie stars. Not big time, but you know, B-listers. That was the whole idea behind it. Bringing concept parties in town. No one was doing concepts. People were just going to the club because they heard it on the radio.

I sat down with KISS-FM people, told them my vision and they were really interested in all this stuff. So we picked Purgatory as our hub for the parties on Saturday nights. We started doing live broadcasts with KISS-FM. We changed the whole crowd. We made it superhot last year.

What’s the crowd like?
Thursday is younger — 18 to 25 years old, college kids. You still have to dress right. It’s 75 percent white kids. People even come from Tyler Texas. People come from Oklahoma. We do 1,600 to 1,800 people each Thursday. That’s become our hot night. Saturday is more mainstream, an older crowd, I’d say 21 to 35.

What’s your team like?
I have 45 employees under Access Dallas. They work Thursday, Friday, Saturday events. We’re adding 20 more actually, because we’re doing a teen club on Friday nights right now. But I don’t want to mention the place.[Note: This place, Club 17, was at Karma. It’s since closed.]

How many hits does Access Dallas' website get?
1.8 million hits a month. We get 55,000 unique hits each month.

What makes Access Dallas different from other promotions groups?
At the end of the day, we want to give people, if they’re spending $5, $10 or $20, we want to make sure it’s worth it for them to come out there for a special event. We don’t just want to get rich off them. We want to make sure: If you’re going to come see the girls from The Hills, I want to make sure they’re there, and entertaining you. Sometimes celebrities come up there and just hide. We don’t want that.

They don’t do that at your events?
No. For me, I have a contract. They have to take pictures. They have to do this. We brought fallout boy, Pete Wentz, the whole after-party thing, I signed a contract for one hour. He had such a good time, he stayed until 2:30. He took a picture with probably every single person out there. We brought Big Black, I had a contract for one hour. We made him so comfortable with the place and everything, he was there for like 21/2 hours, taking pictures with everybody.

And you did Boxing for Boobs. [This is where girls boxed each other to win money for breast implants.]
It’s a good concept. It took us national. We had people calling us to take this concept to Oklahoma, Lubbock, Florida. We got calls from everywhere.

Was that your idea?
It’s an old idea. But no one had done it.

Was that a Vegas inspiration?
Not Vegas. I think it was New York. I have really creative promoters. They always look out for stuff like that. I tell them, hey guys, you have to come up with a concept. You guys have to tell me what’s hot. If Chris Brown is hot, let’s bring him. I don’t care how much it costs. We were supposed to bring Nick Cannon next week, he was going to do a two-hour DJ set. Everything was signed and everything. He was supposed to come to Purgatory on Saturday night. But for a personal emergency, he couldn’t do it. Everyone’s canceling. We were supposed to do Kendra from Girls Next Door, she canceled. I think during the holidays they have so much going on with family and stuff they don’t want to come out. You know how much she charged? $20,000. Kim Kardashian, $15,000.

Well, Kendra is the most entertaining one.
Yeah! Every guy you talk to, every girl you talk to. My promoter told me, "Asim, if you bring her, every guy is going to be here, every girl is going to be here, and every stripper in town will be here."